The AI Native Revolution: A New Business Paradigm

2025 witnesses a strategic transition, where AI is no longer just a tool but an integral part of our daily life. Welcome to the age of AI Natives, a generation redefining how we learn, work, and make decisions. 

AI Native: A Strategic Shift for Businesses 

What is AI Native? If “Digital Native” refers to individuals born into the digital era, “AI Native” describes those who grow up and thrive in a world where AI is not a futuristic concept but a fundamental part of everyday life. For AI Natives, AI is woven into the way they learn, create, socialise, work, and even understand themselves. 

AI Native is becoming a strategic keyword in every discussion about the future of business operations. Unlike Digital Natives, who adapted to digital transformation, AI Natives—regardless of age—work, create, and make decisions in environments where AI is seamlessly integrated. They don’t just use AI as a tool; they collaborate with AI as if it were a true colleague. This is the workforce and even the customer from the future, where behaviors, habits, and expectations are shaped by smart, personalised, and consistent AI experiences. 

Therefore, this shift isn’t just about demographics—it’s a strategic move for a business’s operational process. Industries such as finance, banking, and insurance, where big data and processing rate are critical, can no longer rely on fragmented, manual processes. AI Native employees now expect agility while AI Native customers demand instant and hyper-personalised experiences. To keep up with the pace, businesses must go beyond implementing AI in isolated applications. They need a holistic AI strategy that transforms infrastructure, human capabilities, and operational models. 

FPT AI: Pioneering the AI Native Era

FPT isn’t just observing this shift—it’s building the technological foundation for AI Natives. At the core of this transformation is FPT AI Factory, Vietnam’s premier AI training and deployment center, powered by cutting-edge GPU, including NVIDIA H100 and H200. This factory fuels the development of large-scale Generative AI models, ensuring high-speed, high-reliability AI operations for businesses across industries. FPT AI Factory serves as the core engine of FPT’s AI ecosystem, where FPT.AI model and FPT AI Agents are continuously trained, optimised, and deployed at high speed and reliability, ensuring seamless AI operations for both domestic and international enterprises. 

Within this ecosystem: 

• FPT.AI provides advanced Natural Language Processing (NLP), intelligent contact center solutions, Optical Character Recognition (OCR), and eKYC – already integrated into banking, insurance, and government services in Vietnam. 

• FPT AI Agents represent the next generation of AI-powered virtual employees – intelligent AI entities capable of learning, communicating, and performing real-world business tasks, from customer service and internal support to sales and data analysis. 

All these capabilities are powered by FPT’s AI cloud infrastructure, offering scalability, cost efficiency, and enterprise-grade security, critical for industries such as finance, banking, and insurance, where security and performance are paramount. 

FPT’s deep investment in AI infrastructure is not just about technological advancement – it’s about reshaping how Vietnamese businesses approach AI. No longer just a tool, AI is becoming a core strategic pillar – where humans and AI collaborate in a natively intelligent ecosystem. 

The businesses that recognise and act on this shift first will lead the future. With a multi-layered AI ecosystem and a long-term strategy, FPT is committed to guiding enterprises through this transformation – from digital operations to smart operations, from manual processes to human-AI collaboration, and from simply “adopting AI” to becoming AI Native. 

Hải Vân.