Applications of AI Agents in Personalized Marketing

AI Agents, autonomous entities that can perceive their environment, make decisions, and take action to achieve specific goals, are revolutionizing the way businesses deploy powerful marketing campaigns. In this article, FPT.AI will detail the benefits of applying AI Agents in Marketing. Let’s explore!

Benefits of applying AI Agents in Personalized Marketing

The benefits of applying AI Agents in Personalized Marketing and campaign optimization include:

• Improving customer experience: By accumulating data, understanding user preferences, and delivering customized messages at the right time, AI Agents improve customer experience, satisfaction, and loyalty.

• Optimize campaigns and increase ROI: AI Agents process massive amounts of data, make quick decisions on allocating media spend, and ensure continuous engagement with customers. AI Agents not only help businesses maintain continuous engagement with customers but also provide insights into customer behavior, preferences, and churn. Based on these analyses, businesses can change strategies to improve retention rates and increase customer lifetime value, ensuring that every marketing investment is optimally utilized, maximizing profits, and sustainably improving campaign effectiveness.

Future Prospects of AI Agents in Marketing

AI Agents are expected to continue to grow and become an integral part of digital marketing. According to Roots Analysis, the size and market share of the global AI Agents market is expected to grow from US$5.29 billion in 2024 to US$216.8 billion by 2035, representing a CAGR of 40.15% during the forecast period 2024-2035.

In this context, Mickey North Rizza, Vice President of IDC’s Enterprise Software Group stated that eliminating redundant business processing and transaction time with the help of AI Agents will free up employees for more important work, significantly increasing productivity and efficiency in human resources, finance, planning, and even frontline employees.

With the projected growth of AI in the workforce, it is clear that AI will play a major role in the future of marketing. Companies that adopt AI now will be better positioned to succeed in the future.

Some businesses may be hesitant about handling large amounts of data when implementing AI Agents due to a lack of knowledge about data science and AI. The solution to this problem is No-Code AI Agent Builders. These tools allow users to easily create and deploy AI Agents on demand, even if they do not have programming skills or in-depth IT knowledge.

A platform for creating AI Agents simply, conveniently, and quickly for businesses

FPT AI Agents is a platform that helps businesses build, create, and operate AI Agents in the simplest, most efficient, and convenient way. The main advantages of FPT AI Agents include:

• Easy to operate and use natural language.
• Flexible integration with business knowledge sources.
• AI models are optimized for each task and language.

Currently, FPT AI Agents support 4 languages: English, Vietnamese, Japanese, and Indonesian. In particular, AI Agents have the ability to self-learn and improve over time.

AI Agents on FPT AI Agents are all operated on FPT AI Factory – a comprehensive ecosystem established with the mission of empowering all organizations and individuals to build their own AI solutions. FPT AI Factory consists of three layers:

• FPT AI Infrastructure: Built on advanced technologies, including NVIDIA H100 and H200, following NVIDIA’s AI architecture blueprints. The system is designed with NVIDIA system architects and is certified by NVIDIA.
• FPT AI Cloud Platform: Supports developers and researchers to explore, build, and operate AI models seamlessly. The platform enables data preparation, model training, fine-tuning, and model lifecycle management.
• FPT AI Agents Platform: Supports not only developers but also business users to create their own AI teammates for different tasks and purposes. In just a few minutes or hours, anyone can create their future AI teammates.

The above factories are fully compatible with the NVIDIA AI Enterprise platform and architectural designs, ensuring seamless integration and operation. With more than 80 cloud services and 20 AI products, FPT AI Factory helps accelerate AI applications by up to 9 times thanks to the use of the latest generation GPUs, such as H100 and H200. At the same time, costs are saved up to 45%.

In short, AI Agents are revolutionizing marketing strategies by personalizing customer experiences, optimizing campaigns, and improving investment efficiency. Are you ready to exploit the potential of AI Agents in marketing? Contact FPT.AI now to create a sustainable competitive advantage!